Feasibility Study PDF Available

E-Commerce Adoption Barriers and Enablers Among Micro and Small Enterprises in Batangas

2025 · College of Business, Entrepreneurship and Accountancy

Archived: July 2026

Maria Santos · et al.

Abstract

Abstract-first preview

This study identifies the key barriers and enablers of e-commerce adoption among micro and small enterprises (MSEs) in Batangas City, using the Technology Acceptance Model (TAM) as a theoretical lens to analyze owner attitudes, perceived usefulness, and adoption intentions.

Quick Metadata

College

CBEA

College of Business, Entrepreneurship and Accountancy

PDF Preview

Review the formatted document before downloading it.

Inline PDF preview is locked

You can review the abstract, metadata, and AI summary first. Request download approval to unlock the formatted full-text preview and final PDF export.

Keywords:

e-commerce MSE Technology Acceptance Model Batangas digital adoption small business

References

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.

Lian, J. W., & Yen, D. C. (2014). Online shopping drivers and barriers for older adults. Computers in Human Behavior, 37, 133–143.

Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption. MIS Quarterly, 30(1), 115–143.

Publication Information

College: College of Business, Entrepreneurship and Accountancy
Category: Feasibility Study
Publication Year: 2025
Date Archived: Jul 2026

Authors

M
Maria Santos
E
et al.

College

CBEA

College of Business, Entrepreneurship and Accountancy